The region of Jimma is well known for its important role in Ethiopian coffee. Home to the Jimma Agricultural Research Centre (JARC) since the 1960s, JARC has worked to develop resistant and tasty varieties for the Ethiopian coffee industry and also to provide the agricultural extension training

needed to cultivate them. Although Jimma is the politically defined name for the region, the name Limu is used to describe the region's coffee flavour profile found in both Jimma and the neighbouring zone of Illubabor: noted for being a clean cup with a subtle citric acidity. Tracon, a large

family-owned export business, established the Gera farm in 2008 from where our coffee came from. Again, the sourcing and importing were done by the ambitious team of Ethicoffee, Hungary.